Start your campaign

Stashrun for charities

Turn one donation
into a movement.

Stashrun is a crowd activation engine that turns gifts from major donors into gamified social campaigns for nonprofits.

Reach new audiences and build relationships with your future donors by unlocking attention and social influence alongside every dollar donated. At no cost to you.

Create your campaign profile See examples

Set up your campaign profile, and we'll take it from there!

Same donation. Completely different outcome.

Today

A major donor pledges $100,000 to your charity. You receive it and spend it. The impact stops there.

With Stashrun

The same $100,000, with every play unlocking $10, means 10,000 people actively help get that funding to your cause. The money does the work. So does the crowd, as they engage, learn, share, advocate and donate, now or in the future.

Works especially well for giving days and peer-to-peer campaigns, and well beyond.

Aerial view of a river winding through the Amazon rainforest

Case study results

Global Citizen: Save the Amazon

The crowd played to unlock 3.5 million trees in the Amazon rainforest.

  • 27%of players shared it
  • 3.7new players brought in by each player, on average
  • 75%+repeat user rate
  • 1.8 minaverage time spent with the campaign

How it works

Four steps. That's it.

  1. 1

    Setup

    Create your campaign by sharing links to your assets. We send you a mockup.

  2. 2

    Donation pledge

    Identify a major donor. They pledge a gift to your organization, and your audience plays and shares to unlock it. E.g. every play unlocks $2 to $15.

  3. 3

    Distribution

    Ambassadors, influencers and supporters share your campaign link across social, email and live events. We'll work with you on this!

  4. 4

    Reporting

    Track the outcome. You get the engagement data, and your donor gets an impact report.

The impact

Your donor's gift works twice as hard.

It still funds your frontline work. But on the way, it rallies a crowd that lifts your profile, spreads awareness and reaches new supporters, at no extra cost or marketing spend.

  • Lifts your profile

    Thousands of people engage with your cause, not just one donor.

  • Educates and builds awareness

    Every play is time spent with your story and the problem you solve.

  • Reaches and converts new supporters

    The crowd does the nudging that turns new audiences into future donors.

  • Attracts new major donors

    An exciting way for donors to make their gift more catalytic.

What happens next

Your pilot with Stashrun. No cost to your organization.

Here's who does what, and how we go from your assets to a live campaign.

You bring
  • A donation that's committed, or close to it
  • Your ambassadors and community
We bring
  • The platform, the build and the campaign design
  • Distribution, including new advocates alongside yours

No ambassador yet? That's fine. We'll work through options with you.

  1. 1

    Share your assets

    About 10 minutes. Rough ideas are fine.

  2. 2

    See your mockup

    Within 5 business days, showing exactly how it will look.

  3. 3

    Launch together

    Live within six weeks of the pledge being confirmed.

Private until you say go. Your mockup stays confidential as part of our private onboarding process. Nothing goes live without your permission and a completed campaign engagement.

Ready to get started?

Create your campaign profile See examples